Project Explanation

Labels Are For Jars is a dynamic and exciting undertaking that raises money to operate the Cor Unum Meal Center, which feeds hungry people living in Lawrence, MA, one of the poorest cities in the United States.

Our goal is to raise as much money as possible to feed as many hungry people as possible. To do so, we have designed a thought-provoking black t-shirt, which in addition to looking great, helps to undermine societal labeling. The shirt is adorned with a commonly used negative label on the chest. Currently available labels are “addict”, “geek”, “homeless”, “jock”, “mentally ill”, “minority”, “pacifist”, “prisoner”, “rock star”, “slacker”, and “troubled teen”. All shirts have our “Labels Are For Jars” logo across the back.

The Labels Are For Jars line also includes the Labels Skull Cap by John Varvatos, personally designed by one of today’s most celebrated fashion designers, John Varvatos. The 100 percent marino black wool cap with grey stitching has a “hungry” label on the front and the Labels Are For Jars and John Varvatos logos on the back.

In the summer of 2009, five Boston Red Sox players launched Labels’ “Hit for Hunger” campaign. Josh Beckett, Mike Lowell, David Ortiz, Jonathan Papelbon, and Dustin Pedroia released Labels’ “Hit for Hunger” shirts - available in red and blue – which display each player’s name and number, as well as the “Hit for Hunger” and Labels Are For Jars logos.

We have packaged the shirts and caps in clear plastic jars with coin slots cut into the screw tops. We encourage you to fill the jar with money as often as possible, donate the accumulated funds regularly, and help keep feeding the hungry.

Labels Are For Jars is comprised completely of volunteers, so every cent we collect is used to help feed the hungry in Lawrence.

We encourage all who purchase Labels gear to use their jars at home, school, or work to collect, as soon as possible, as much money as they can! With your help, we are making a huge difference in the lives of men, women, children, and families in Lawrence.

Please explore our site to find more information about the Labels Are For Jars gear, jars, Cor Unum, Lawrence, and our Street Teams.